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When Vegreville opened their doors on Sept 16th, 1991 they had 6 staff working in a 5400 sq ft facility. Today, operating out of a 15,000 sq ft facility, they employ 30 people. “We have grown beyond our original expectations” says Brian Baron, president of Vegreville Ford. “We hoped to sell 200 vehicles in our first 12 months of operation. We surprised ourselves by more than doubling that number. In 2002, we sold in excess of 700 new and used cars and trucks” The single biggest reason for their success is people. “We are very proud of our team. I am constantly hearing from customers how good my employees are. I have had other dealers ask me how I recruit and select staff. My reps from the Ford Motor Company tell me they love coming to our dealership because the atmosphere our people create.” Great employees doing great work have earned Vegreville Ford the reputation for providing outstanding customer service. In every year they have been in business the Ford Motor Company has awarded them with the “Presidents Award”. The “Presidents Award” is presented to the Ford dealers that earn the highest customer satisfaction scores. “There are 100 Ford dealers in the group our scores are compared with. We are consistently ranked 1st or 2nd in the group. Every day when we open the doors it is our focus to have every customer leave here completely satisfied”. In 2000, the Ford Motor Company introduced their Blue Oval Certification program. The program was designed to raise the standards in customer handling techniques for all Ford dealers in North America. Each dealer in Canada and the U.S. were evaluated on a wide range of items including building appearance, service processes, sales processes, customer follow up, customer concern handling, etc. Vegreville Ford scored 143 points out of a possible 145.
“The thing we do the best is, make people feel at home here. We try to create an atmosphere where people are comfortable. If some one has a concern we don’t want them to be afraid to tell us. Listening has to be our best skill.”